Creating a campaign
A campaign in Strive is the container for a defined push: the goal you are pursuing, the strategy and guardrails, the content you will ship, and the metrics you will watch. When you create a campaign, give it a name and time window your stakeholders will recognize—a launch phase, a seasonal push, or an always-on quarter, for example.
You do not need a perfect setup on day one. Create a draft, invite collaborators, and return to attach accounts and refine strategy as decisions settle. Your campaign list becomes the operational home: jump between active work, paused tests, and completed runs you keep for benchmarks.
Before you invest heavily in creative, confirm the campaign uses the correct connected accounts so scheduling and analytics refer to the same brand and audience.
Configuring your goal
Your goal answers a single question: why are we running this campaign? Strive is built so that goal orients recommendations—what to emphasize in copy, which formats to favor, and how aggressively to push calls to action. Typical goal families include brand awareness, engagement, and lead generation; the product surfaces these choices so the rest of the workflow stays aligned.
Write the goal in plain language a stakeholder could validate in a few weeks. For example, prefer “increase engaged reach for [audience] in [region]” over a vague “grow the account.” A precise goal makes choosing KPIs and interpreting results much simpler.
When business direction changes, update the goal and note the change in your team’s handoff. Alignment between stated goal and what actually ships is what makes later analytics trustworthy.
Configuring KPIs
Key performance indicators (KPIs) translate your goal into numbers you can track over time. Depending on your channels and goal, teams often watch audience growth, engagement rate, reach or impressions, and video watch time or retention—not every metric on every report, but the few that prove progress toward the goal.
Choose a small set you will actually review in meetings—often three to five is enough. Each KPI should map cleanly to the goal: awareness leans on reach and impressions; lead generation adds clicks and conversion-oriented actions; engagement favors rate-based metrics over raw vanity counts.
Where you can, set a baseline or target band, even if approximate at first. That gives everyone a shared vocabulary for weekly reviews and helps Strive bias suggestions toward what you said matters—efficient reach, saves, watch time, and so on.
Configuring strategy
Strategy is how you intend to win on this campaign: which platforms matter, who the audience is, and the voice, themes, and constraints every post must respect. It bridges your goal and KPIs to the creative work that follows.
Be explicit about format mix (for example, short-form video vs. feed vs. stories) and how that mix supports your KPIs. For video-first channels, state what a successful post looks like for you—topic depth, pacing, tone, and default calls to action. The clearer the brief, the easier it is for collaborators and for Strive’s assisted workflows to stay on-brand.
Document non-negotiables: compliance notes, topics to avoid, required disclaimers, and how comments or DMs should be handled. Strong guardrails reduce rework and surprises at approval time.
Configuring content
Content in Strive is your pipeline of ideas, drafts, assets, and scheduled posts that execute the strategy. Think in stages—draft → review → approved → scheduled → published—so nothing reaches the network without the right eyes on it.
Use assisted drafting to move faster on first versions and variations; keep human review for brand fit, factual accuracy, and tone. If approvals happen in batches, make statuses obvious so incomplete work does not slip through. Batching similar work (for example, all short-form clips for the week) makes comparison and quality control easier.
For video-heavy plans, pay attention to hooks, on-screen text, and thumbnails where the platform supports them; those details often show up in watch time and sharing behavior.
Monitoring analytics
Once content is live, analytics show what resonated. Review your chosen KPIs alongside how performance moves over time: which formats, topics, or publishing windows contributed. The aim is not constant refreshing—it is learning quickly enough to adjust next week’s plan.
Establish a simple review cadence (for example, weekly) with a fixed agenda: are we on track to the goal, which posts beat expectations, and what will we stop, start, or double down on? Feed those conclusions back into content and strategy so improvements compound.
When numbers and intuition disagree, inspect a few concrete posts before changing the whole approach. Often the fix is creative—hook, pacing, call to action, or format—rather than a new goal. When the data genuinely supports a strategic shift, update the goal or KPIs so the next phase stays measurable and honest.